Connecting the celiac disease and food allergy/intolerance community together by sharing our stories to food freedom. From our beginning struggles to striving after a diagnosis, we can all relate and help each other out by sharing what we’ve learned and our unique personal journeys.
background: who are you?
perfectly free™ is a brand committed to creating delicious “Top 8 Allergy-Friendly” foods for everyone who desires a fuller, happier, healthier, free-from lifestyle. Today, food allergies affect more than 15 million Americans. That’s one in every 13 children under 18 years of age in the U.S., or about two children in every classroom. In addition, millions of households in the U.S. are simply deciding to eat healthier to feel good. And to do that more and more of us are eating free-from, allergy-friendly foods, like our perfectly free frozen bites which contain only natural, premium ingredients that are non-GMO, certified gluten-free and free from the top eight food allergens: dairy, wheat, peanuts, tree nuts, eggs, soy, fish, and shellfish. All our products are prepared in a setting that is free from all major food allergens.
what led to the start of perfectly free?
what are the foundations, values, and mission of perfectly free?
Our mission is simple: to contribute to the growing food allergy problem by developing allergy-friendly food products that are delicious, and fun to eat. Many of us know that historically treat that are “good for you” don’t always equate to great taste. Because our products are creamy and delicious, perfectly free doesn’t ask consumers to choose between a healthy, safe treat and great taste. And their size and shape make them fun to eat for everyone, whether they have dietary restrictions or not.
tell us about your products and what makes them unique?
We’re excited, as are our customers, that our product line and distribution channels are expanding.
Our perfectly free frozen treats, introduced just over a year ago, are now available in most major supermarket chains in New England and in the mid-Atlantic states. Grocery chains include Shaws, Star Markets, Market Basket, Stop & Shop, Big Y, Giant Food Stores, and Hannaford, among others. We’re expanding rapidly beyond these two regions. For any consumer not sure of where they can find our products, they can check in with our store finder. And please keep checking in as we’re adding more stores monthly.
As for the product, perfectly free consists of a creamy vanilla core wrapped in four different coatings: cocoa, salted caramel, cherry, and blueberry. They are also certified gluten-free and kosher and are only 25 to 35 calories each. And as alluded to earlier, our products are produced in a dedicated, state of the art facility in Boston that is free from all major food allergens.
what’s your favorite or most popular item(s)?
In terms of favorites, it seems that every customer of ours has a favorite flavor. We think they’re all delicious! Just recently we introduced a new product, one which we are very excited about, our NEW scoopable perfectly free nondairy frozen dessert pints add a whole new dimension to how perfectly free can be enjoyed. Available in fudge swirl, strawberry sundae and caramel café. Just like our frozen bites, our new pints are delicious, free of the top eight food allergens, certified gluten-free, Kosher, vegan-friendly and non-GMO. Our customers are very enthusiastic about the new pints and we’re working hard to get them into more supermarkets as soon as possible. They are currently available at select Whole Foods in the Boston-area.
what do you hope to see in the future; for your company and the gluten-free/food allergy community?
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So tell me:
+ What flavor would you like to try?
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