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Freedom Feature: Incredible Foods “perfectly free™”

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Connecting the celiac disease and food allergy/intolerance community together by sharing our stories to food freedom. From our beginning struggles to striving after a diagnosis, we can all relate and help each other out by sharing what we’ve learned and our unique personal journeys.

The Freedom Feature | Strength and Sunshine @RebeccaGF666 Sharing our stories to food allergy freedom

You guys are in for a “treat” (pun intended) with today’s Freedom Feature! I was introduced to perfectly free at the GFAF Expo last October. They may just be the most fun frozen “free-from” treat you will ever eat! The brand is run by some fantastic people who care so deeply about food allergies and making sure no one is left out when it comes to a great sweet dessert. I’ll let them do the talking, though, but these frozen bites of creamy goodness will blow your mind! (Good thing they were kind enough to throw a killer giveaway for you all at the end of the feature!)
Freedom Feature: Incredible Foods "perfectly free™" | Strength and Sunshine @RebeccaGF666 Connecting the celiac disease and food allergy/intolerance community together by sharing our stories to food freedom. From our beginning struggles to striving after a diagnosis, we can all relate and help each other out by sharing what we’ve learned and our unique personal journeys.

background: who are you?

perfectly free™ is a brand committed to creating delicious “Top 8 Allergy-Friendly” foods for everyone who desires a fuller, happier, healthier, free-from lifestyle. Today, food allergies affect more than 15 million Americans. That’s one in every 13 children under 18 years of age in the U.S., or about two children in every classroom. In addition, millions of households in the U.S. are simply deciding to eat healthier to feel good. And to do that more and more of us are eating free-from, allergy-friendly foods, like our perfectly free frozen bites which contain only natural, premium ingredients that are non-GMO, certified gluten-free and free from the top eight food allergens: dairy, wheat, peanuts, tree nuts, eggs, soy, fish, and shellfish. All our products are prepared in a setting that is free from all major food allergens.

what led to the start of perfectly free? 

Our journey as a company dedicated to developing allergy-friendly foods was a bit more circuitous than that of some other companies in the category. While several other companies that develop allergy-friendly products were founded by owners who suffer from food allergies or intolerances, of have children who suffer, our journey was not as straightforward. I think that among the things that differentiates Incredible Foods, which owns the perfectly free brand, is we’re not only a food company, but also a technology company. In fact, it’s the company’s patented food encapsulation technology, developed by our founder, which inspired the idea of creating “smart nutrition” – that is also allergy-friendly — like that found in our perfectly free products. Today, we are proud to be an active participant in the food allergy community. And not only as a developer of allergy-friendly products as we also work hard to help generate food-allergy awareness and donations through various non-profits like Food Allergy Research and Education and the Asthma & Allergy Foundation of America. Also, we’re currently sponsoring the food allergy awareness journey of the Bragas, a Middletown, CT family that is travelling cross-country in an RV to, in part, share their success in managing food allergies.
Freedom Feature: Incredible Foods "perfectly free™" | Strength and Sunshine @RebeccaGF666 Connecting the celiac disease and food allergy/intolerance community together by sharing our stories to food freedom. From our beginning struggles to striving after a diagnosis, we can all relate and help each other out by sharing what we’ve learned and our unique personal journeys.

what are the foundations, values, and mission of perfectly free?

Our mission is simple: to contribute to the growing food allergy problem by developing allergy-friendly food products that are delicious, and fun to eat. Many of us know that historically treat that are “good for you” don’t always equate to great taste. Because our products are creamy and delicious, perfectly free doesn’t ask consumers to choose between a healthy, safe treat and great taste. And their size and shape make them fun to eat for everyone, whether they have dietary restrictions or not.

tell us about your products and what makes them unique?

We’re excited, as are our customers, that our product line and distribution channels are expanding.

Our perfectly free frozen treats, introduced just over a year ago, are now available in most major supermarket chains in New England and in the mid-Atlantic states. Grocery chains include Shaws, Star Markets, Market Basket, Stop & Shop, Big Y, Giant Food Stores, and Hannaford, among others.  We’re expanding rapidly beyond these two regions. For any consumer not sure of where they can find our products, they can check in with our store finder. And please keep checking in as we’re adding more stores monthly.

As for the product, perfectly free consists of a creamy vanilla core wrapped in four different coatings: cocoa, salted caramel, cherry, and blueberry. They are also certified gluten-free and kosher and are only 25 to 35 calories each. And as alluded to earlier, our products are produced in a dedicated, state of the art facility in Boston that is free from all major food allergens.

Freedom Feature: Incredible Foods "perfectly free™" | Strength and Sunshine @RebeccaGF666 Connecting the celiac disease and food allergy/intolerance community together by sharing our stories to food freedom. From our beginning struggles to striving after a diagnosis, we can all relate and help each other out by sharing what we’ve learned and our unique personal journeys.

what’s your favorite or most popular item(s)?

In terms of favorites, it seems that every customer of ours has a favorite flavor. We think they’re all delicious! Just recently we introduced a new product, one which we are very excited about, our NEW scoopable perfectly free nondairy frozen dessert pints add a whole new dimension to how perfectly free can be enjoyed. Available in fudge swirl, strawberry sundae and caramel café. Just like our frozen bites, our new pints are delicious, free of the top eight food allergens, certified gluten-free, Kosher, vegan-friendly and non-GMO. Our customers are very enthusiastic about the new pints and we’re working hard to get them into more supermarkets as soon as possible. They are currently available at select Whole Foods in the Boston-area.

Freedom Feature: Incredible Foods "perfectly free™" | Strength and Sunshine @RebeccaGF666 Connecting the celiac disease and food allergy/intolerance community together by sharing our stories to food freedom. From our beginning struggles to striving after a diagnosis, we can all relate and help each other out by sharing what we’ve learned and our unique personal journeys.

what do you hope to see in the future; for your company and the gluten-free/food allergy community?

From day one our goal has been to create new foods that are delicious, convenient, fun, healthy and safe for the food allergy community and for consumers who are active and health-conscious. And the fact that we’re not alone in this endeavor is exciting news for consumers as they begin to reap the benefit of a food category that is growing exponentially. For too many years, consumers with food allergies were forced to fend for themselves if they wanted safe and healthier snacks and treats. Preparing these from scratch can be very time consuming and expensive, and it takes the consumer away from things in life they’d rather be doing. That’s where we come in. We’re making it easier for consumers to access allergy-friendly foods that taste great, are better for them than many traditional snacks and are affordable too.
We’re just getting going! The “free-from” food category is just beginning to take off and that’s terrific news for people who suffer from food allergies. In the future, our community can look forward to new perfectly free products that will always align with our vision of “smart nutrition for a healthier you.”
Now for the giveaway! One lucky free-from reader will win $50 worth of perfectly free products as well as a $50 Amazon gift card! The giveaway will run until January 12th and I will contact the winner directly. Continental US, 18+ to enter only, please!
Freedom Feature: Incredible Foods "perfectly free™" | Strength and Sunshine @RebeccaGF666 Connecting the celiac disease and food allergy/intolerance community together by sharing our stories to food freedom. From our beginning struggles to striving after a diagnosis, we can all relate and help each other out by sharing what we’ve learned and our unique personal journeys.

Use the Rafflecopter to enter below!

a Rafflecopter giveaway

Make sure to follow along with perfectly free and the Incredible Foods community on their website, Facebook, and Twitter!

So tell me:

+ What flavor would you like to try?

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Comments

  1. Angela @marathonsandmotivation.com says

    These are the bomb! A perfect treat without overindulging!! A had 2 of the caramel & vanilla ones as special treat tonight

    Reply

  39. Farrah says

    I loved finding out about this brand at the expo and am so glad that you did a freedom feature on them! <3!! They were awesome! That's awesome that they now have pints too! <3! Thanks for such a wonderful giveaway! <3 I loved their blueberry one and would love to try the cherry vanilla too! 😛

    Reply

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rebecca

Meet Rebecca

Hey there, welcome to Strength and Sunshine! I’m Rebecca and I’m so glad you’re here! This is your go-to destination for delicious, fun, and (mostly) healthy gluten-free and allergy-free recipes, tips & tricks, advice, as well as celiac and food allergy coaching services!

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